Lodge Dental: How I Did It

Chris Lodge talks us through the journey of Lodge Dental in Abergavenny

Lodge Dental has been providing dentistry in south Wales since 2007 with a focus on affordable dental treatments, performed by outstanding dentists and hygienists. After establishing two successful practices in Abergavenny and New Inn, we set out to try something different: to create a centre of excellence for dentistry in Wales.

With this end goal in mind, we drew up a five-year strategy that we broke down into manageable steps, along with the tactics necessary to achieve each one.

The project got underway when we purchased a three-storey Edwardian building adjacent to our existing Abergavenny practice.
We planned to gut the inside and build from scratch a state-of-the-art referral practice and training centre.

With the support of Gary Mountjoy, Robert Maxwell (Max) and Arwel Thomas from Henry Schein Dental, who had helped us equip our other practices, we planned to create a specialist referral practice and training facility that employed the latest digital dental technology.

Our aim was to encourage experienced dentists and specialists to apply to work at the practice and use the training space to showcase their skills and train others. It would also support one of our core aims of encouraging networking and building meaningful relationships in the industry.